Yes , really. And here’s why.
Look, I get it. SEO sounds like a spell from Harry Potter. “Search Engine Optimization!” poof—suddenly your business is number one on Google and the clients are knocking.
But the truth is… if your business isn’t showing up online, it might as well not exist. And while you’re out here saying “I’m doing fine with word-of-mouth” — your grandma just started a knitting blog and it’s getting more clicks than your entire website (if you even have one).
Here’s the deal:
I’ve been rolling through towns—small ones, charming ones, Wi-Fi-dodgy ones—and I’ve met business owners who are really good at what they do. But they’re practically invisible online.
Meanwhile, Grandma Doris from down the street? Her crochet patterns are optimized, tagged, and ranking. She’s shipping beanies to Belgium.
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👀 Why SEO Matters (Even If You Hate Tech Stuff)
SEO (Search Engine Optimization) just means making it easier for people to find you.
If someone types “best biltong in Barrydale” or “guesthouse near Tsitsikamma hikes” into Google… are you showing up?
If not, they’re finding someone else. Maybe even someone with worse biltong or fewer clean towels.
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🧠 Quick Fixes Even You Can Do
Here are a few things that can help you do better than your gran (and your competition):
1. Have a website. (Obvious? Sure. But you’d be surprised.)
2. Use real words people would search. If you’re a massage therapist, don’t say “body rejuvenation engineer.” Say “massage in [your town].”
3. Make sure your site works on phones. Because that’s where 90% of people are searching from (including Grandma).
4. Get listed on Google Maps. It’s free. It’s powerful. It makes you look legit.
5. Write a little blog or updates. Even once a month. Talk about what you offer, what’s new, or answer questions your clients always ask.
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✨ A Website is Your Modern-Day Shopfront
Imagine driving through a quiet town and passing a shop with the lights off, no sign, and the door locked.
That’s what it’s like having no website—or one that’s outdated, broken, or full of Comic Sans.
So, here’s your friendly kick in the Wi-Fi:
If Grandma can do it, so can you.
And if you’re not sure where to start, That Travelling Website Guy just might be rolling into your town next—with a laptop, a love for coffee, and a knack for making you visible.
Let’s get your business online, searchable, and dare I say it… better than Grandma’s.
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Need help? I build websites for small business owners, artists, guesthouses, roadside legends, and hidden gems. I come to you (literally). Let’s chat.
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